Hublot, the renowned Swiss luxury watchmaker known for its "Art of Fusion" philosophy, made a significant splash in 2019 with its advertising campaign surrounding the launch of the Big Bang One Click Marc Ferrero. This collaboration, uniting the brand's innovative spirit with the vibrant artistic vision of Marc Ferrero, represented a powerful statement, not just about a new timepiece, but about the modern woman and the evolving landscape of luxury marketing. The advert, far from being a simple product placement, served as a multifaceted exploration of femininity, creativity, and the enduring allure of high-end horology. This article delves deep into the 2019 Hublot advertising campaign, analyzing its strategy, impact, and its place within the broader context of Hublot's marketing history and the evolving luxury watch market.
HUBLOT: A Legacy of Fusion and Innovation
Before dissecting the specifics of the 2019 campaign, it's crucial to understand Hublot's established brand identity. Since its founding in 1980, Hublot has consistently challenged conventions within the traditionally conservative world of Swiss watchmaking. Its "Art of Fusion" philosophy, a cornerstone of its branding, champions the unexpected juxtaposition of materials and styles. This ethos is evident in its use of unconventional materials like ceramic, rubber, and even King Gold (a proprietary Hublot alloy), seamlessly integrated into designs that blend classic elegance with modern boldness. This disruptive approach has resonated with a younger, more dynamic clientele, setting Hublot apart from its more established competitors.
Hublot's marketing strategy has always mirrored this innovative spirit. The brand has consistently partnered with high-profile figures from the worlds of sports, art, and entertainment, forging collaborations that extend beyond simple endorsements. These partnerships become integral parts of the brand's narrative, enriching its image and associating it with aspirational lifestyles and cultural relevance. The 2019 campaign featuring the Big Bang One Click Marc Ferrero is a prime example of this strategic approach.
BIG BANG ONE CLICK MARC FERRERO: A Watch as a Work of Art
The Big Bang One Click Marc Ferrero itself is a testament to Hublot's "Art of Fusion." The watch seamlessly integrates the vibrant, pop-art inspired aesthetic of Marc Ferrero into the iconic Big Bang One Click design. Ferrero's signature bold colors, playful patterns, and whimsical characters are subtly incorporated into the watch's dial and bezel, creating a piece that is both luxurious and undeniably playful. The choice of the Big Bang One Click collection, known for its interchangeable straps, further emphasizes the watch's versatility and adaptability, mirroring the multifaceted nature of the modern woman it celebrates.
The advert itself cleverly showcases this versatility. Instead of showcasing a single, static image of the watch, the campaign utilized a variety of visuals and media formats, demonstrating the watch's adaptability to different styles and occasions. This approach aligns perfectly with the target audience – a woman who is confident, stylish, and embraces her individuality. The advert doesn't just sell a watch; it sells a lifestyle, a feeling, and a sense of empowerment.
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